What is JUUL ? and Why it won't be able to hold its ground in developing countries
JUUL- A company valued more than a billion USD, In only just four years after it's first look, It has gotten more than 70% share of e-cigarettes market. Isn't it mind boggling ? Yes, it's quite an astonishing fact but a bitter reality at the same time because for it's higher management who claims that they have only brought a better option for the people who are already into smoking and we are providing them with new ways to fulfill their need of smoking but less toxic, Yes it's less toxic but the product had proven to be providing even higher level of NICOTINE, which means that it's even more addictive then the other vaping products and combustible cigarettes, not only this but it's a epidemic fact that there are many non-smokers who have picked the habit of vaping after the arrival of JUUL Pods, there are many underage people consuming it's products, which is why the company is facing a backlash from the authorities.
This was some introduction to a company selling premium flavored e-smoke - Now, lets get into the topic further and discuss the fact that why JUUL wouldn't be able to hold its ground in developing countries, here you can read more about JUUL in Pakistan, which is 1 of the developing countries with a very big market. And the reason why we say it wouldn't be able to hold its ground in developing countries, is because JUUL Pods are expensive as compare to the other options available in the market. It's not that JUUL Pod devices are only expensive for developing nations but for the all parts of the world JUUL is considered as a premium product. Coming back to the developing countries which posses a culture where most people don't really consider to pay premium prices for just to avoid toxic outcomes in result the consumption of products like these and specially for the smoking purpose they wouldn't care that much, As the combustible cigarettes have many price ranges in these countries, unsurprisingly the cheaper options have better liquidation and large market shares, Which is more to do with the cultural aspects of the nations in their buying patterns - then to ponder on JUUL's marketing strategies.
Hence; we can conclude that: for now JUUL's rapid growth wouldn't see itself booming in developing countries markets as compare to the countries which are developed and people have a buying pattern closer to JUUL's positioning strategy.
JUUL- A company valued more than a billion USD, In only just four years after it's first look, It has gotten more than 70% share of e-cigarettes market. Isn't it mind boggling ? Yes, it's quite an astonishing fact but a bitter reality at the same time because for it's higher management who claims that they have only brought a better option for the people who are already into smoking and we are providing them with new ways to fulfill their need of smoking but less toxic, Yes it's less toxic but the product had proven to be providing even higher level of NICOTINE, which means that it's even more addictive then the other vaping products and combustible cigarettes, not only this but it's a epidemic fact that there are many non-smokers who have picked the habit of vaping after the arrival of JUUL Pods, there are many underage people consuming it's products, which is why the company is facing a backlash from the authorities.
This was some introduction to a company selling premium flavored e-smoke - Now, lets get into the topic further and discuss the fact that why JUUL wouldn't be able to hold its ground in developing countries, here you can read more about JUUL in Pakistan, which is 1 of the developing countries with a very big market. And the reason why we say it wouldn't be able to hold its ground in developing countries, is because JUUL Pods are expensive as compare to the other options available in the market. It's not that JUUL Pod devices are only expensive for developing nations but for the all parts of the world JUUL is considered as a premium product. Coming back to the developing countries which posses a culture where most people don't really consider to pay premium prices for just to avoid toxic outcomes in result the consumption of products like these and specially for the smoking purpose they wouldn't care that much, As the combustible cigarettes have many price ranges in these countries, unsurprisingly the cheaper options have better liquidation and large market shares, Which is more to do with the cultural aspects of the nations in their buying patterns - then to ponder on JUUL's marketing strategies.
Hence; we can conclude that: for now JUUL's rapid growth wouldn't see itself booming in developing countries markets as compare to the countries which are developed and people have a buying pattern closer to JUUL's positioning strategy.
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